E3 2008: Sony press conference review
There was a time when E3 was a really, really big deal. Now, it’s simply a really big deal. One of the biggest factors of its whole big dealness comes from the console manufacturers’ press conferences. They typically range from the epic (introduction of the Wii) to the horribly, horribly wrong (introduction of the PS3 and real-time weapon changing). So how did this year go for Sony?
E3 2008: Nintendo press conference review
There was a time when E3 was a really, really big deal. Now, it’s simply a really big deal. One of the biggest factors of its whole big dealness comes from the console manufacturers’ press conferences. They typically range from the epic (introduction of the Wii) to the horribly, horribly wrong (introduction of the PS3 and real-time weapon changing). So how did this year go for Nintendo?
E3 2008: Microsoft press conference review
There was a time when E3 was a really, really big deal. Now, it’s simply a really big deal. One of the biggest factors of its whole big dealness comes from the console manufacturers’ press conferences. They typically range from the epic (introduction of the Wii) to the horribly, horribly wrong (introduction of the PS3 and real-time weapon changing). So how did this year go for Microsoft?
Nintendo throwing DS "Tupperware" parties for women
When it comes to marketing of late, it’s hard to argue that Nintendo isn’t the smartest kid on the gaming block. That’s made even more clear by their latest promotion–DS parties for women.
Akin to the traditional Tupperware party, Nintendo invites women to a catered party where they are each given a new DS. An assortment of female-friendly games such as Nintendogs, Brain Age, and Mario Kart are provided. The hope is that these women will then in turn tell their friends, family, and coworkers about the little gadget and generate some feminine buzz.

