Nintendo throwing DS "Tupperware" parties for women
July 8, 2008 · Filed Under Game With A Brain · Comment
When it comes to marketing of late, it’s hard to argue that Nintendo isn’t the smartest kid on the gaming block. That’s made even more clear by their latest promotion–DS parties for women.
Akin to the traditional Tupperware party, Nintendo invites women to a catered party where they are each given a new DS. An assortment of female-friendly games such as Nintendogs, Brain Age, and Mario Kart are provided. The hope is that these women will then in turn tell their friends, family, and coworkers about the little gadget and generate some feminine buzz.